The fast food insurance business is on the up at the moment, reflecting a business sector that doesn’t hang around and is one of the most innovative in the UK.
The demand for good fast food insurance remains buoyant as people in the UK continue to see this part of the restaurant sector as a key part of everyday life.
And the takeaway restaurant sector continues to adapt and innovate, partly due to the increasing choice of foods available, but also down to the harsher economic environment.
An example of industry innovation was announced earlier when one of the country’s leading manufacturers of pasties, pies and sausage rolls teamed up with a large fish and chip shop operator.
Peter’s Food Service began life in South Wales as a small pie maker and has grown over the years to become one of the biggest food companies in the country. From its base in Bedwas, South Wales, it now employs over 700 people and enjoys sales of nearly £70 million a year, producing some three million individual items annually.
From its ten distribution depots spread throughout the UK, it supplies fast food businesses, general restaurants, retailers, cafes, schools, hotels and hospitals with assorted pastries from its near 1,000 lines of products.
And Peter’s has decided to get cosy with the fish and chip shop chain Deep Blue Restaurant, taking on the role of exclusive supplier. Deep Blue Restaurants provide top quality fast food from 25 individual outlets and is continuing to grow at a rapid rate. It started business in 2003 with just one shop and quickly grew to become one of the sector’s most successful operations.
Both companies have teamed up to ensure that the food on offer not only inspires the customer, but also that it is presented in the correct way. Thus, the presentation of the food package to the customer has become very important.
So, Peter’s is not only supplying traditional products such as saveloys, slices, pasties and pies, it is also introducing innovative concepts such as a ‘text’ competiton which gives lucky winners free, or discounted, pastries at certain times. Furthermore, there will be extensive marketing support and ‘point of sale’ products with which Deep Blue can entice customers.
This deal is just one example of many in the takeaway business that helps keep the business healthy and dynamic. And one which also keeps the fast food insurance business on its toes.
It’s likely that as the years pass, more collaborations between the food suppliers and the food outlets will take place, allowing both ends of the chain (supplier and retailer), to take control on how the end product is marketed and sold. It’s no longer just about frying a good portion of fish and chips; it’s now all about marketing it properly as well.
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